Dr Veronica Martinez (FHEA) is an External Director of Studies in Engineering at Sidney and a Lecturer in the Cambridge Service Alliance and the Centre for Digital Built Britain at University of Cambridge.

Dr. Martinez is a Director of Studies of Sidney Sussex College. Veronica's research expertise focuses on the fields of the Digital Platforms, Services and Sustainability and Business Model Innovation applied to industrial manufacturing and healthcare systems. Her current projects include the effect of digital platforms in smart services and the Digital healthcare wearable services. She works with close collaboration with IBM, BAE Systems, Rolls-Royce among others. She is a board member of the European Operations Management Association. Veronica has led and participated in large European and UK research projects in Products and Services.

Publications, Links, and Resources